We took the first step forward in really understanding the core essence of TiVo’s brand values. Making a bold statement while reducing complexity was the primary design motivation. Our design captures the essence of TiVo in its simplicity while conveying premium quality. They is defined by a simple line that flows harmoniously in an uncomplicated path, resulting in a 360-degree design that looks interesting from all angles. The flowing form also provides functional airflow with cooling vents located beneath the arch.